Oura
Insights to your inner potential.
Insights to your inner potential.
The Oura Ring aims to make health information personal and help people connect with their body on a deeper level. Making sense of your health data can be guided by three simple scores: readiness, sleep, and activity, however, demonstrating these scores visually is slightly less simple.
Working closely with Oura, we were asked to capture the concept of ‘Rise to Realize’ through lifestyle photography to support their brand refresh. We created a series of narratives to illustrate key moments in peoples lives. These stories depicted empowerment while reinforcing how Oura allows them to own their inner potential.
Designed
Character NY
Role
Art Director
Team
Creative Direction: Manuel Dilone | Design Direction: Gera Frascaroli | Art Direction: Gabby Lord | Photography: Sam Kweskin | Videography: David Cortes | Styling: Jake Sammis | Set Design: Chad Handon | Hair & Makeup: Homa Safar | Production: Amy Kanagaki | Project Management: Veronica Höglund
Working closely with Oura, we were asked to capture the concept of ‘Rise to Realize’ through lifestyle photography to support their brand refresh. We created a series of narratives to illustrate key moments in peoples lives. These stories depicted empowerment while reinforcing how Oura allows them to own their inner potential.
Designed
Character NY
Role
Art Director
Team
Creative Direction: Manuel Dilone | Design Direction: Gera Frascaroli | Art Direction: Gabby Lord | Photography: Sam Kweskin | Videography: David Cortes | Styling: Jake Sammis | Set Design: Chad Handon | Hair & Makeup: Homa Safar | Production: Amy Kanagaki | Project Management: Veronica Höglund