G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Super Keen website launching soon. For now, a selection of work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

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PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.


Oura
Insights to your inner potential.
The Oura Ring aims to make health information personal and help people connect with their body on a deeper level. Making sense of your health data can be guided by three simple scores: readiness, sleep, and activity, however, demonstrating these scores visually is slightly less simple.

Working closely with Oura, we were asked to capture the concept of ‘Rise to Realize’ through lifestyle photography to support their brand refresh. We created a series of narratives to illustrate key moments in peoples lives. These stories depicted empowerment while reinforcing how Oura allows them to own their inner potential.

Designed
Character NY

Role
Art Director

Team
Creative Direction: Manuel Dilone | Design Direction: Gera Frascaroli | Art Direction: Gabby Lord | Photography: Sam Kweskin | Videography: David Cortes | Styling: Jake Sammis | Set Design: Chad Handon | Hair & Makeup: Homa Safar | Production: Amy Kanagaki | Project Management: Veronica Höglund


 
Gabby Lord 2022