G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Super Keen website launching soon. For now, a selection of work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Linkedin
︎︎︎ Newsletter
︎︎︎ Directory

PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.


MUTHA
A skincare brand for the modern mother.
When founder Hope Smith became pregnant, she found herself completely underwhelmed with the products available for mothers. As someone genetically predisposed to stretch marks, she wanted to take extra care of her growing belly without compromising on ingredients or the aesthetics of her bathroom vanity. We set out to dismantle the sea of soft, same-same stereotypes of motherhood and create a fierce brand deserving of women’s attention. Drawing inspiration from nature in unconventional ways, we built around the core idea of bravery and grabbing motherhood by the MUTHA-f*ing reins.

Everything was created considering the time-poor nature of a mother’s day. The brand assured her that self-care is never selfish and that she deserves to nourish her body as much as she does her crew. From bold, no-BS typography to multi-use packaging of regal palette—the visual identity was very much inspired by the strength, support, and rituals of women—down to the website flow being easy enough to use one-handed with a baby on your hip.

Designed
Character NY

Role
Senior Designer

Team
Creative Direction: Virgilio Santos, Manuel Dilone | Design & Art Direction: Cris Mascort, Gabby Lord | Photography: Samuel Pasquier, Joe Wright | 3D: Pedro Veneziano | Strategy: Alessandra Lariu | Verbal: Marlena Ryan | Naming: Brooke Amber | Project Management: Teri Kaplan

Featured
︎︎︎ The Brand Identity
︎︎︎ Brand New
︎︎︎ Brand New: Best in Photography
︎︎︎ Violet Grey
︎︎︎ Vogue
︎︎︎ Flaunt Magazine

Gabby Lord 2022