G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Check out superkeen.studio for recent work. A selection of past work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

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PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.

Greenvines
Care that’s skin deep.
A lot of skincare brands say the word “sustainable” without seriously backing it up. Greenvines, a truly sustainable skincare B-Corp from Taiwan, wanted a brand that felt as distinctive as their product philosophy. We created a design system that revealed just how deep their ecological impact goes by continously digging deeper.

Designed
Character NY

Role
Design Director

Team
Creative Direction: Virgilio Santos, Manuel Dilone | Design & Art Direction: Gabby Lord, Shu Hsiao, Brandi Steele | Animation: Shu Hsiao | Strategy: Lauren Wong, Barb Langfitt
ⓒ Gabby Lord 2023