G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Super Keen website launching soon. For now, a selection of work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

︎︎︎ Email
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PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.


Conjure
Live wondrously, everywhere.
Manifesting the perfect space can be a daunting task. Personal style and taste are always evolving with our identities, so furniture rental startup Conjure set out to change our old furniture purchase ways. We created a new name and brand identity for Conjure around the idea of ‘becoming your own’.

We drew inspiration from classic storybook typography and hand-cut shapes—an ode to turning the pages of different life chapters. A vibrant palette and maximalist styling approach captured the diversity of Conjure's furniture, with collections grounded in the rich design history of New York. And the storybook inspiration influenced the unconventional and artisanal feel of the web design, an experience that invites, excites, and sparks a bit of magic.

The result? The ability to lean heavily into who you want to be in the moment without feeling like you have to commit to being that person forever.

Designed
Character NY

Role
Associate Design Director

Team
Creative Direction: Virgilio Santos, Manuel Dilone | Design, Art Direction & Web Design: Gabby Lord, Pedro Veneziano, Whitney Badge | Strategy: Lauren Wong, Andie Wexler | Naming & Verbal: Malik Adán | Photography: David Hartz | Interior Styling: Adam Charlap Hyman | Talent Styling: Doria Santlofer | Project Management: Veronica Hoglund

Featured
︎︎︎ Crunchbase
︎︎︎ Forbes
︎︎︎ Typewolf Site of the Day

Gabby Lord 2022