G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Check out superkeen.studio for recent work. A selection of past work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

︎︎︎ Email
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︎︎︎ Directory

PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.


CASE STUDY
Equals

LAUNCHING SOON
Zed

LAUNCHING SOON
Frec

More possibilities, for you and your money.




CASE STUDY
Juni
A brand for learning that makes a real impact.
What does ”real-world learning” really look like? Juni asked us to expand their existing brand by showing how students can learn real skills—and create real impact. We sharpened their story, centered it around their superstars (kids), and brought out their vibrant side.

CONFIDENTIAL
Apple Music Awards 2020




CASE STUDY
Culturae
A platform where creative experts meet opportunities.

We’ve never found an easy way to keep track of our go-to creative collaborators—or an easy way to diversify our trusted networks. So we made something we’ve always wanted to use: Culturae. Culturae, a vetted network of creative experts, makes it easy for creative + founder friends to find the right people for their creative projects.


CASE STUDY
Dollar Donation Club
A vision for philanthropy you can hold in your hand.



DDC is built on one simple idea: what if everyone just gave one dollar? If a billion people gave just $1 a month—that’s a billion dollars that could be used to hyper-focus and fund solutions to global challenges.

In order to realize their vision, DDC needed the spark to ignite the world’s first collective super-philanthropist. We worked closely with DDC team to create a physical manifestation of the problem, solution, and ask: an endowment to directly create the world’s first collective super-philanthropist.


CASE STUDY
Greenvines
Transforming skin rituals into sustainable outcomes.




CASE STUDY
Zenly

CASE STUDY
Women in Innovation

CASE STUDY
Conjure



CASE STUDY
MUTHA
CASE STUDY
Oura
ⓒ Gabby Lord 2023