G–LORD

Gabby Lord is an Australian designer in Brooklyn.

She is one half of Super Keen, an independent brand strategy and design studio with Lauren Wong.

Super Keen website launching soon. For now, a selection of work can be found here. Always a WIP.
CURRENTLY

Taking on projects, collaborations, and opportunties.

Super Keen, NY, USA
︎︎︎Creative Director

︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Linkedin
︎︎︎ Newsletter
︎︎︎ Directory

PREVIOUSLY

Character, NY, USA
︎︎︎Design Director

Ableton, Berlin, DE
︎︎︎Freelance Designer

A Color Bright, Berlin, DE
︎︎︎Designer

Christopher Doyle & Co., Sydney, AU
︎︎︎Designer

Houston Group, Sydney, AU
︎︎︎Designer

SELECTED BRANDS

Ableton, Airbnb, Apple Music Awards, CoRise, Conjure, Dollar Donation Club, Equals, Frec, GetYourGuide, Greenvines, Juni, lululemon, MUTHA, Netflix, Oura, Red Bull Music Academy, Women In Innovation, Zed, Zenly, and more.



Juni
A brand for learning that makes a real impact.
What does ”real-world learning” really look like? Juni asked us to expand their existing brand by showing how students can learn real skills—and create real impact. We sharpened their story, centered it around their superstars (kids), and brought out their vibrant side.

Juni had brand positioning, but we helped them build a rich creative idea at the center of their system: the idea that learning can make a real mark on the world. We built a voice that speaks like the smartest kids we know and helped them learn what parts of their story to say first, and wrote a bunch of copy they could use right away.

For the visual identity, we built meaning around some of the existing elements in Juni’s brand system (e.g. the logo). The circle became a symbol of where learning can come full circle, making it move and spin like a globe to reinforce real-world learning and impact. We brightened and expanded the colors to reflect the brand’s vibrancy and enhance kids attention. Art direction celebrates where real learning happens, with kids and instructors always in context of real spaces in the home.

Finally, we built a custom online portal for their decentralized team and partners to access all brand-related elements and guidelines.

Designed
Super Keen

Role
Creative Director

Team
Strategy and Copy: Lauren Wong | Motion Design: Alex Barnet
Gabby Lord 2022