Give Both Ways
Curated gifts that keep on giving.

Receiving a great gift can feel good. But getting a great fit that also gives back to a local artist, community-based non-profit, or BIPOC-founded brand? That’s 1000x better.

Give Both Ways is a collection of curated gift guides that aims to divert more holiday gift attention and cash into local, small, and historically-excluded businesses. To do that, we asked over a dozen diverse community leaders for gift recommendations that support the communities they’re part of, identify with, or care deeply about.

We illustrated items from the unique guides, creating a social campaign with 2x2 grids to loosely resemble the shape of a traditional present box.

Design Lead

Design & Creative Direction: Gabby Lord | Strategy & Copy: Lauren Wong | Illustrations: Carol Chan

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© Gabby Lord 2022